Task One - Music Video Analysis

The music video that I have looked at is by the All – American Rejects. The song is called 'It Ends Tonight'. There are many different conventions, Links between music and lyrics, links between music and video, intertextuality, the selling of the artist and different examples of voyeurism included in the video.

The conventions of the genre of music that it is, are shown throughout the video. The music is quite slow and in a way lonely at times, which is demonstrated through it only being one main character at the beginning. At this point he is a playing a piano.

There are also many links between the visuals and the lyrics. An example of this during the video is when the last chorus is being sung, the words that are sung are “ when darkness turns to light, it ends tonight” as this is being sun the night time turns into daytime with sped up camera shots.

Also, there are many links between the visual and the music. For instance, when the video first starts it is calm, and at the same time there is only one man playing on instrument, but later on in the video when there is a lot of different instruments going on at the same time, there is more people that are playing these instruments as it is more up beat.

There are also many different examples of the artist being sold to the audience in this video. There are many close up shots on the main actors face and also many other shots on the whole bands faces to make them more well known. There is also another example when the main character is not only singing by himself in the middle of the desert, but he is also at the same time the lead character of the story line that goes hand in hand with the song being sung, and the lyrics.

Lastly, there are examples of voyeurism that are shown throughout the music video. An example of this is that the camera mainly focuses on the lead singer's face, to show what he looks like to the audience, mainly aiming this at teenage girls other.

In conclusion, there are many different examples of all of these different ways of showing music videos within the video 'It Ends Tonight' by the All-American Rejects. These are promoted and shown through different camera shots and different ideas and story lines put into the video. This helps to sell the song and also provides entertainment.